What is customer database software?

Customer database software enhances business flexibility, reliability, and scalability by managing large volumes of user data. It structures contacts and tracks communication history, enabling transparent data storage and quick access to essential information. This supports building long-lasting customer relationships and improves return on investment by making interactions more personalized.

How are CRMs different from customer data platforms?

Both CRMs and Customer Data Platforms (CDPs) collect customer data, but they serve different purposes. CRMs manage customer-facing interactions with your team, like sales calls and support tickets, while CDPs collect data on customer behavior, like interactions with your product. CRM data typically includes a customer’s name, interaction history, and support records, while CDP data shows customer behavior details, from the initial touchpoint to in-product actions.

Who should use CRM and customer database software?

The primary difference between CRMs and customer database platforms lies in their intended users. CRMs are designed for customer-facing roles, like sales and customer support, while CDPs benefit non-customer-facing roles, such as marketing and product development. CRMs help sales and support teams track interactions, while CDPs provide marketing and leadership with insights into customer behavior and trends.

Store and access valuable customer data on one platform

Start every conversation with the necessary context about your leads or customers, thanks to a robust customer database system.

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Gain valuable context
Engage customers with personalized and efficient messages.
Track customer journeys
Access detailed journey information without repeatedly asking customers.
Access detailed records in one click
Quickly view related contact and company records for deeper insights.

Centralize data for more context-driven conversations.

Switching between tools to gather customer details can be time-consuming. With Crisp's customer database software, you gain a comprehensive view of customer insights to drive meaningful conversations. Access all relevant information about a contact and improve how you handle each customer touchpoint. Quickly access detailed profiles for personalized engagement, allowing you to draft more impactful messages and execute timely follow-ups. Crisp integrates data from your entire tech stack, ensuring your team always has the most current customer information at hand.

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Leverage customer data across departments.

Whether handling support tickets, sales inquiries, or follow-up emails, all necessary customer information is readily available for personalized interactions. For example, when processing a refund request, quickly access order history and previous interactions directly within the chat window, ensuring efficient and customized responses. Additionally, Crisp enables task automation with predefined shortcuts that insert customer-specific data into messages, streamlining workflows, reducing response times, and improving the overall customer experience. With comprehensive customer data in one place, your team can focus on delivering exceptional service and fostering strong customer relationships.

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Create a unique customer experience with a unified data view.

Crisp provides a complete view of your customers by consolidating all relevant information into one intuitive dashboard. From contact details and communication history to segmentation and custom data, everything you need to know about your customers is accessible at a glance. This unified profile includes interactions across channels like WhatsApp, Email, and Instagram, along with custom data such as company size or average basket value, synced from API or native integrations like HubSpot, Pipedrive, and other major databases. With a complete overview, your team can deliver personalized support, track interactions seamlessly, and make informed decisions to enhance customer satisfaction and engagement.

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Explore our customer relationship management software

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Crisp is not just offering a customer data management platform, discover all the features offered by our all-in-one business messaging solution

Frequently Asked Questions

What is customer database software?
Customer database software enhances business flexibility, reliability, and scalability by managing large volumes of user data. It structures contacts and tracks communication history, enabling transparent data storage and quick access to essential information. This supports building long-lasting customer relationships and improves return on investment by making interactions more personalized.
How are CRMs different from customer data platforms?
Both CRMs and Customer Data Platforms (CDPs) collect customer data, but they serve different purposes. CRMs manage customer-facing interactions with your team, like sales calls and support tickets, while CDPs collect data on customer behavior, like interactions with your product. CRM data typically includes a customer’s name, interaction history, and support records, while CDP data shows customer behavior details, from the initial touchpoint to in-product actions.
Who should use CRM and customer database software?
The primary difference between CRMs and customer database platforms lies in their intended users. CRMs are designed for customer-facing roles, like sales and customer support, while CDPs benefit non-customer-facing roles, such as marketing and product development. CRMs help sales and support teams track interactions, while CDPs provide marketing and leadership with insights into customer behavior and trends.

600,000 brands are already using Crisp to improve their customer experience. See their testimonials !

Decathlon

We are able to measure and manage all mediums effectively and increase customer satisfaction and resolution time drastically compared to previous solutions we used like Intercom and Zendesk.

Carlos Costa

Foca

Since we've started using Crisp, I've seen the software evolve nicely.

Chris Sees

Hoxton Mix

Crisp has been amazing and the first thing that really attracted me to, as a techy, was the size of the chat widget.

All is ready to use "out of the box" and Crisp support is stellar... We have tried many other solutions, Crisp is the only one that allowed us to do everything easily within the same app.

Emma

What I really like in Crisp is the level of reliability of the service, the overall interface & interface speed, the fact that it's much more than just customer messaging, there are a galaxy of addons (mostly free of extra charges) really useful.

Reedsy

Discover other features our CRM offers

Contact Management
Ensure that leads and contacts receive personalized treatment at every step of their journey with a contact management software solution.
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Customer Insights
Enhance lead, customer, and company profiles by pulling data from multiple sources to improve customer knowledge and conversational experiences.
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Customer Segmentation
Segmenting your audience is essential for optimizing your CRM strategy. With Crisp's customer segmentation software, you can assign segments to each contact, group them together, and launch audience-specific actions for more effective targeting.
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